I had the same experience as the other reviewer. The colour is a stunning fuchsia , the product is sweet without much flavor, but dragon fruit is not a flavourful fruit anyway. I bought it for the antioxidants really, which I like to believe are still there. I wish there were actually diced pieces, but my bag is just mostly crumbs. I am eating it with a spoon, there’s no way otherwise. Perhaps they could chop the fruit a little bigger ? Still, not a big deal . The shipping was fast to Toronto. I will be a repeat customer.